The Project
The owners of Happy’s approached us with a unique project—could we rebrand a business that hadn’t even opened yet, and get them ready for launch?
Their business, Happy’s Sim, Play, Social, is a golf sim and hangout space, boasting of a restaurant, golf sims, racing sims, an arcade, and a party room.
Happy’s owners had been working to launch their business, and while they initially had a logo done, the focus of their business had shifted since, and they wanted to revamp the brand identity before launching. They needed a website as well, and a platform where customers could book their sim time slots.
Our Solution
We started with settling on a logo—while the previous logo had been geared towards kids, this new logo was modern and simple. We used an icon-style logo that incorporated the imagery of a golf ball on a tee, as well as a racing track and racing sim steering wheel. Along with alternate logos and a favicon, we also created a custom colour palette, business cards, email signatures, letterhead, brand book, and custom play cards for arcade credits. We also set up their email addresses.
For the website, we embraced a dark, modern theme that matches their branding. Of course, it needed to seamlessly direct customers to book their sim slots online—we set up calls with various companies that offered booking software, and ensured that the software that Happy’s owners ultimately chose was fully integrated with their website.
The Result
Happy’s website officially went live in June 2025. Within one day, the owners had already received signups for their newsletter and a booking inquiry for the party room.
All of their branding materials are incorporated across both the business location and online—from social media posts, to branded playcards, and both indoor and outdoor signage.
We’re excited to work with Happy’s going forward!
