Brand Building
A brand is more than a logo. It’s the essence of your company. It emcompasses everything from colours, to fonts and typography, imagery, tone and logo. It’s in the way you interact with others, online and face-to face.
We help companies build brands that are impactful, cohesive, and scaleable.
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Whether your current logo needs some work, or you want to pivot and rename your company entirely, we’ll work with you to make it a smooth process. From logo design, to colour and font selection, establishing brand tone, and crafting insightful guidelines that will help you maintain your brand across all channels, our services are designed to make the branding process as simple as possible.
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You may have a logo, but do you have a brand? We’ll work with you to select fonts and colours, create a guideline for brand tone, and select imagery that will help you establish yourself and your business.
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We design letterheads, email signatures, business cards, loyalty cards, favicons, and more. If you need more brand collateral for your business, we’re here to help!
Rebrand: Muscle Matters and Body Care → Embody Wellness Studio and Clinic
Old Logo:
New Logo:
Manitoba-based Muscle Matters and Body Care began as simply Muscle Matters, offering massage services. As their business grew, they added the additional descriptor “and body care” to their name, but as they continued to grow, they felt as though they had outgrown that name and were ready to step into a new era for the business. That’s where we came in!
We worked with owner Lindsay to do a full rebrand, including choosing a new name. We met with her and talked about her inspiration, goals, and plans, and came up with a list of names that could help her bring that vision to life. While we quickly decided on “wellness studio and clinic” as the descriptor, the main name was initially elusive. However, after a few meetings, the name Embody came up, and a new brand was borne!
We worked with Lindsay and her team to choose new colours, brand imaging, fonts, and more, culminating in a beautiful new website. Not only does the new website feature information about the services offered by Lindsay and her team, introductions into the practitioners and space, and answers to FAQs, but it’s also a seamless e-commerce website where customers can purchase products online and choose either to have them shipped, or pick up locally in-store.
Their new brand and website are able to grow with Lindsay and her team as they expand their offerings and provide top-of-the-line services to people in Steinbach and beyond.
Brand Refresh: Western Canada Concrete Solutions (WCCS)
Old Logo:
New Logo:
Western Canada Concrete Solutions (WCCS) was a company without a real brand.
Their current logo was created on the fly by their printer when they went to purchase branded merchandise, so they did not have any of the files required to properly utilize it. Their website was slow and the domain about to expire.
WCCS hired us to create a brand for them—a logo, colours, fonts, brand collateral, and a website.
We crafted the copy on their website, sourced high-quality images, and revamped their existing content to match their new brand. Using their new logo, we created business cards, letterhead, and email signatures, as well as set up the organization on Google so they could easily manage their email addresses, analytics, and more.